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ALSET® LED's Leadership
Featuring Years of Valuable Experience in the Lighting Industry.
Jay Moon
Jay Moon founded IBC Hearthware in 1993 as an OEM components manufacturer. Prior to starting NuWave, LLC, Jay worked at LG Holdings (formerly Goldstar) as a General Manager starting in 1984. Through IBC-Hearthware, he has focused the company's goals into developing new business channels within the green innovations sector of the technology industry.

Under Jay's leadership and passion, IBC has grown to be a leader in components manufacturing, and distribution. Jay's vision to provide quality LED products at aggressive price points has led ALSET® LED Lighting line of products to reach the industry's highest standard for quality, and assurance.

Jay's mission to the consumer has not changed since 1993 – provide the best quality products at the best available price.
Cindy Thomas
General Manager of LED Sales
Cindy Thomas has an extensive background in the lighting industry, having held various sales, business development and regional sales manager positions with lamp manufacturers, OSI/Sylvania and Philips and OEM fixture manufacturers, Acuity Lighting and Hubbell. She was recognized as Sylvania’s National Sales Rep of the Year twice. In 1995-1997 while at Sylvania Lighting Services she worked to create the winning RFP for the Chicago Park District Lighting upgrade (interior and exterior programs valued at over $23,000,000.) Most recently Cindy has focused on working with ESCOs, contractors and distribution to successfully grow the retrofit market, while still supporting new construction efforts with lighting agencies.
Rick Kellen, PE LC
General Manager, Engineering
Rick joins the ALSET® LED team with over 35 years of experience in the lighting industry. Rick has both engineering and technical sales experience with various types of lighting and controls. Previously held positions were Engineering Services Manager at Cooper Lighting, Senior Commercial Engineer at OSRAM Sylvania, National Account Sales Manager at Blue Ridge Technologies, Midwest Sales Manager at Optimum Lighting, and National Sales Manager at Heatron LED.

Rick has a BS-Electrical Engineering from University of Illinois – Urbana; MBA from Dominican University. He is also a licensed Professional Engineer (PE) in the state of Illinois and Lighting Certified (LC).
Eung Yub Cha
Director of Engineering
Eung Yub (EY) Cha has a diverse background supported by over 20 years in various engineering fields, ranging from small household appliances all the way to commercial LED lighting. EY is involved directly with manufacturing, and oversees new, innovative technology that can be implemented into ALSET® products.
Yasmin Beltran
Assistant Sales Manager
With over 12 years experience at Nuwave, Yasmin is dedicated to providing exceptional service to Alset distributors and customers. She helps assess customer needs and problems finding an ideal solution. Areas of expertise include shipping, order tracking, order accuracy and resolving accounting issues.
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After years of success with the NuWave Oven and NuWave PIC, NuWave, LLC has branched out with our ALSET® LED line of light bulbs and fixtures. ALSET® LED lamps, troffers, canopies, highbays, T-8 retrofit tubes and downlights continue our commitment to help our customers Live Well For Less through their superior heat management, instant-on feature and high efficacy. Call us at: 1(224)206-3083
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